The App Store for Apple Watch — contained inside the Apple Watch for iPhone app — is now live and open for business!
Just in time to fill the software needs of brand new Apple Watch owners, the Apple Watch App Store has launched! Because Apple Watch apps are really extensions of iPhone Apps, the Apple Watch App Store isn’t on-device but rather contained in a tab in the Apple Watch for iPhone app.
Go to the Apple Watch app on your phone and Tap featured.
What is a nice move is the “Apps for Locals” section being there. There’s TripView, Woolies and OzTV, also QANTAS, Australia Post and Westpac, to name a few. The section being there early in the page will make discoverability easier so I can enjoy my Watch straight up!