You wouldn’t like a bigger battery in your iPhone, says Apple’s Ive

posted in: Daily News, iphone | 0

In an interview with the Financial Times, he was asked whether a longer lasting battery might be a boon to the human/iPhone love story.

He reportedly answered with a logic that goes as follows: You love your iPhone because it’s so gorgeous and light. The fact that it’s so gorgeous and light means you use it more. The fact that you use it more means your battery runs out more often.

He reportedly answered with a logic that goes as follows: You love your iPhone because it’s so gorgeous and light. The fact that it’s so gorgeous and light means you use it more. The fact that you use it more means your battery runs out more often.

Conversely, if Apple inserted a bigger battery, the phone would be heavier. You would therefore not feel as much affection toward it. You would find it cumbersome. Or, in Ive’s words, less “compelling.” You would therefore not use it so much.

Reports CNet

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