Aussie Mac Zone ~ Episode 399

Show 399 – Jan 14, 2022

Run Sheet ~ Zarn & Michael                

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Our Aussie Apple Ramblings 

Story 1 ~  MS ~ No Pic

Show me the Money! ~ Apple becomes first US company to hit $3 trillion in value

CBS News reported ~ On the first trading day of 2022, Apple marked a new milestone: it became the first U.S. company to reach a market value of $3 trillion.

Apple’s shares briefly touched a record $182.88 per share in Monday’s trading. At that price, the iPhone maker’s value topped $3 trillion. In early afternoon trading, the shares slipped from the intra-day high, putting its value at just below that mark. 

The milestone is even more notable given that it was less than four years ago that Apple topped $1 trillion in value in 2018. And in August 2020, Apple cracked $2 trillion, powered by its steady expansion into a range of services as CEO Tim Cook sought to reduce the company’s reliance on iPhones, iPads and other devices for growth.

Now Apple’s services business — including original shows, music, cloud storage and fitness apps — is worth fully half the company, about $1.5 trillion, said Wedbush analyst Dan Ives.

“Hitting $3 trillion is another historical moment for Apple as the company continues to prove the doubters wrong,” Ives said in a note to investors Monday.

“The linchpin to Apple’s valuation re-rating remains its Services business which we believe is worth $1.5 trillion in the eyes of the Street, coupled by its flagship hardware ecosystem which is in the midst of its strongest product cycle in over a decade led by iPhone 13,” he wrote.

To put Apple’s value in perspective, a market capitalisation of $3 trillion places the company’s market cap roughly on par with the gross domestic product of the United Kingdom. It also exceeds the GDP of countries including India ($2.9 trillion), France ($2.9 trillion) and Russia ($1.6 trillion).

“With considerable uncertainties for global economies and global markets, Apple seems to be seen by many as a safe haven, given its size, brands, leadership across multiple markets, diversified business model, strong financial model, and flexible balance sheet,” Scott Kessler, analyst at investment research firm Third Bridge, said in a note last week. He added that the company “seems to be in good position to work through supply-chain issues” which have been affecting tech companies large and small.

Apple shares were trading at $181.89 in late afternoon trading, up 2.4% on the day and roughly 37% over the last year. The stock has risen nearly 1,400% since Tim Cook was named chief executive in 2001, according to TradingPlatforms.com.

more

https://www.cbsnews.com/news/apple-3-trillion-market-cap/

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Story 2 ~ ZK ~ NO Pic

Tim Cook responds personally to criticism of Apple Music

MacWorld reported ~ A Reddit user sent a long critical email to Tim Cook and, to his surprise, was called by one of the Apple CEO’s assistants.

Reddit user “heyyoudvd”, or Dave B as he calls himself on Medium, has written an interesting post about how he emailed Apple CEO Tim Cook – and got a response.

Dave B has been writing critical articles and commentary about Apple Music for years, including several popular articles on Medium, and the email he sent to Tim Cook was a long summary of all his criticisms of the app.

In short, he argued that Music was trying to be a middle ground between an app for users who want to organise, search and filter large music libraries, and an app for those who want to get smart recommendations based on what they like – but fails. The app is neither as good at the former as iTunes, nor as good at the latter as Spotify.

To his surprise, Dave B received an email from one of Tim Cook’s assistants who wanted to arrange a call about the email and his criticism. During the phone call a few days later, she said that Tim Cook himself had read the email and had forwarded it directly to the teams developing Apple Music and the Music app, something that happens so rarely that she herself had not been involved in it before.

The assistant could not make any promises, for obvious reasons, but said that Apple takes the criticism seriously and may introduce some of the changes Dave B suggested in his email.

The post has not been backed up by any evidence and Dave B himself writes that it’s up to readers to believe the story or not, but it’s not the first time emails to Apple’s CEO have been answered and we’ve heard of people being emailed or called in the past.

more

https://www.macworld.co.uk/news/tim-cook-responds-criticism-apple-music-3811853/

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Story 3 ~ MS ~ No Pic

Apple’s new ad invites you to imagine dying alone without a Watch on your wrist

The Verge reported ~ Apple wants you to know that buying a US$400 smartwatch could be a matter of life-and-death — and it’s brilliantly, gruesomely captured that feeling in a new TV ad.

Titled “911” the one-minute ad spot doesn’t show any of the gory details — you simply hear three phone conversations between 911 operators and people who managed to use their Apple Watch when facing seemingly imminent death: one who might drown in a sinking car, one who fell a great distance and broke his leg, and a paddleboarder who got swept out to sea.

They each have a happy ending, Apple informs us: “With the help of their watch, Jason, Jim, and Amanda were rescued in minutes.” But the underlying message is brutally clear: if they didn’t have this miraculous life-saving product on their wrists, they could have died alone. Apple is well known for commissioning heartstring-plucking ads, and this one is no exception: it’s painfully easy to imagine myself bleeding out or drowning, with no help on the way, when I listen to their scared voices.

I’m torn about this marketing, because it partially rings true. You don’t have to search long to find people who believe the Apple Watch genuinely saved their life. I nearly bought one for my dad a while back, believing it a small price to pay just in case it made a difference. (He declined; for one thing, he’s on Android.) Even though there are other smartwatches that could theoretically make emergency calls, I don’t think it’s a stretch to say an Apple Watch is the obvious choice, particularly if you believe the fall detection, irregular heartbeat flagging, and walking steadiness indicator might also help.

But that doesn’t change the fact that Apple is now selling you on fear, edging into shady insurance salesman territory to do so. It’s a good ad, but it feels a little shameless.

Video

https://youtu.be/QJ2JiwEARFo

more

https://www.theverge.com/2022/1/1/22862543/apple-watch-911-ad-fear-rescue-save-lives-accident

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Story 4 ~ ZK ~ No Pics

Apple puts Indian iPhone factory ‘on probation’

BBC reported ~ Apple has placed an iPhone factory in southern India “on probation” following protests over food poisoning and living conditions.

An audit by Apple found that remote dining rooms and dormitories used by workers did not meet requirements.

Around 250 women who worked at the Foxconn plant were affected by food poisoning, with more than 150 ending up in hospital, local media reported.

Foxconn apologised and said it was investigating the situation.

“We are very sorry for the issue our employees experienced and are taking immediate steps to enhance the facilities and services we provide,” the Taiwanese firm said in a statement.

The factory has been closed since 18 December, when the protests began.

Apple has not specified what being on probation means but in the past it has declined to award new business to facilities on probation until problems are resolved.

An Apple spokesman said: “Following recent concerns about food safety and accommodation conditions at Foxconn Sriperumbudur, we dispatched independent auditors.

“We found that some of the remote dormitory accommodations and dining rooms being used for employees do not meet our requirements, and we are working with the supplier to ensure a comprehensive set of corrective actions are rapidly implemented.”

The iPhone factory, which is about 25 miles (40km) from Chennai, employs 17,000 people.

The food-poisoning cases and subsequent protests also led the Tamil Nadu state government to ask Foxconn to review its worker facilities.

Last year, Apple had to place another iPhone manufacturing partner on probation after worker riots broke out over unpaid wages at the partner’s factory near Bangalore.

more

https://www.bbc.com/news/technology-59818796

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AD Blue Ocean   ~ Pic

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GAMING

G#1 ~ ZK ~ Pic

Over the break I played NUTS, this was meant to be a game about catching squirrels. 

I thought it was going to be awesome. 

Unfortunately this was far from what happened.

This game was unplayable hard to understand and poorly animated. 

I tried for over an hour to play this game with no luck it was hands down the worst Apple Arcade game I have played so far. 

A big fat 0 apples. 

https://apps.apple.com/au/app/tiny-wings/id417817520

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ENTERTAINMENT

#1 ~ MS ~ No Pic

5 Apple TV+ movies and shows coming in January 2022

Hidden Remote reported  ~ Apple TV+ has plenty coming our way in January 2022.

From new horrors and thrills to a fun new comedy, the streaming platform has something for everyone. Which Apple TV+ movies and shows are the first out of the gate in the year 2022?

Check out what the service has to offer. And if you don’t have Apple TV+, know that you are missing out on great content.

While Netflix continues to have the most diversity and HBO Max has some of the biggest movie features in its library, Apple TV+ content is known for its brilliant, unique stories and incredible cast.

El Deafo, Jan. 7

The Tragedy of Macbeth, Jan. 14

Servant season 3, Jan. 21

Fraggle Rock: Back to the Rock, Jan. 21

The Afterparty season 1, Jan. 28

Apple TV+ is kicking things off with a sweet three-part animated series for kids. El Deafo sees a child named Cece who begins to lose her hearing.

The Tragedy of Macbeth premiered in theatres on Christmas Day, but will be available to stream on Apple TV+ beginning January 14.

Servant is a horror-thriller that had all my attention in the first season. It does suffer with storytelling in season 2, but I’m hoping it recovers in the upcoming third season.

Need something to keep the kiddos busy on the weekends? Fraggle Rock: Back to the Rock should do the trick! This is the reboot of the classic kids show, Fraggle Rock: Rock On! which is also available to stream on Apple TV+.

The Afterparty stars Tiffany Haddish, Sam Richardson, Zoe Chao, Ben Schwartz, Dave Franco, and others. The comedy-murder-mystery, created by Christopher Miller, follows guests at a high school reunion after party where a murder takes place.

Each episode gives audiences a different character’s perspective of what happened that night.

MS and that’s just wits coming in January!

more

5 Apple TV+ movies and shows coming in January 2022

#2 ~ MS ~ No Pic

Acapulco

My wife and I enjoyed watching the first series and look forward to watching series 2

Truth be Told

We also enjoyed watching series 2

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ithelp2u   ~ Pic

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How To ~ MS ~ No Pic

Maps ! Report an Incident

Apple Maps, on the iPhone and in CarPlay, now has a Report an Incident ~ with choices Crash, Hazard or Speed Check.

Remember to confirm after selecting the Incident!

Harry Potter shortcuts

Hey Siri Lumos ~ turns on Flash Light

Hey Siri Nox ~ turns off the Flash Light

Hey Siri Accio Safari ~ opens the asked for app, ie Safari

Battery re turn off handoff

If you got a HomePod for Christmas and your Battery appears to be draining a lot faster.

Go into Settings ~ AirPlay & Handoff ~ and turn off Handoff, assuming your not using the Handoff feature.

15 years iPhone birthday    ~ Pic

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MS Show Promotion

Show notes link each week on show upload, the link being

ZK https://aussiemaczone.com.au/amz399/

there you will see the last 6 weeks shows notes

MS Email us at Michael or Zarn @ aussiemaczone.com.au

ZK However your listening to us please give us a rating. It helps others find us

AND

MS Apple News ~ Aussie Mac Zone

This week we have specific email Scam alerts and how to spot them.  Please show you family.

Thanks to our supporters you our listeners! 

Over to Zarn for the sign off

ZK The now infamous “Sign Off”

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