The big Apple news this week isn’t about music or watches or iPads or payments. It’s about ads: Apple is allowing developers to block advertisements from the forthcoming version of its mobile browser, Safari, for iOS 9.
The new Safari will allow developers to make extensions that block ads or other forms of content on web pages. The prime candidate for blocking is, of course, advertising—which slows down the web, can be intrusive, doesn’t work, and, let’s face it, is usually annoying. (Except, of course, on this website).
But the abilities granted by Safari 9 to developers extend much beyond simply ad blocking. In Apple’s words: “Content Blocking gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups, and other content.”
My understanding is this will be less a doorway to Adblock Plus and more a call to Ghostery.