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Tim Cook rejects NCPPR proposal to end environmental programs for increased profit, suggests group sell stock
Apple CEO Tim Cook rejected an propsal from a representative of the National Center for Public Policy Research during today’s shareholder meeting. The proposal would have required the tech company to disclose the cost of any environmental initiatives it engaged in and end those that could take away from the company’s bottom line.
Cook reportedly became angry at the question, telling the representative that financial gain was not the purpose of ensuring environmental responsibility, saying, ”If you want me to do things only for ROI reasons, you should get out of this stock.” Cook also pointed out that making devices accessible for disabled users does not necessarily lead to increased revenue, but that doesn’t stop the company from searching for new ways to do so.
Screenshot from Apple’s website
Apple has officially announced CarPlay in a press release. CarPlay is Apple’s new branding for the iOS in the Car feature originally announced at WWDC last year. Apple says CarPlay enables users to make calls, navigate maps, listen to music and access messages from the dash of compatible cars. Siri can be activated by pressing the dedicated button on the steering wheel. Apple describes the system as a “smarter, safer and more fun way” of using an iPhone in the car.
As previously reported, CarPlay will be demoed in cars by Ferrari, Mercedes-Benz and Volvo this week with the cars going on sale later in the year. Apple says many manufacturers are onboard, including BMW, Ford, GM, Honda, Hyundai, Jaguar, Kia, Nissan, Subaru, Susuki and Toyota. Apple has also a launched a new section of its website to describe the various features of CarPlay.
As Apple’s Campus 2 site steadily progresses closer toward someday being complete,Architectural Record (via Mac Rumors) has shared a recent Q&A with architect Norman Foster, the designer responsible for the structure and appearance of the future campus. In the interview, Foster describes the evolution of the project and working with Steve Jobs on Apple’s Campus 2, which is currently in the midst of construction after being approved by the city of Cupertino just last fall…
The main building is set to hold 12,000 people under one (giant circle) roof, and Foster compares that to a university with as many students with more than a dozen separate buildings. Among other topics, Foster cites Jobs’ appreciation for the Main Quad at Stanford’s campus as a point of reference for how to scale the project.
It’s interesting how it evolved. First of all, there was a smaller site. Then, as the project developed, and the Hewlett-Packard site became available, the scale of the project changed.
Meanwhile, the reference point for Steve [Jobs] was always the large space on the Stanford campus—the Main Quad—which Steve knew intimately. Also, he would reminisce about the time when he was young, and California was still the fruit bowl of the United States. It was still orchards.
We did a continuous series of base planning studies. One idea which came out of it is that you can get high density by building around the perimeter of a site, as in the squares of London.
Steve’s memories of California’s orchards in his youth certainly resonate with Apple’s vision for the site formerly maintained by Hewlett-Packard. The mockup shown below provided byCupertino.org offers an aerial perspective of the campus with noticeably more nature (80% landscape) than its surroundings.
Foster goes on to discuss the logistics of working in such a massive, circular shaped building.
Of course, you have got an enormous range of skills in this building—from software programmers, from designers, marketing, retail—but you can move vertically in the building as well as horizontally. The proximity, the adjacencies are very, very carefully considered.
Remember also that the scale is broken down by cafés and lobbies and entrances. Then, a significant segment of that circle is the restaurant, which opens up to the landscape. You have four-story-high glass walls, which can literally move sideways and just open up into the landscape. So the social facilities break down the scale.
And of course you have the benefit of jogging and cycling trails—more than a thousand bikes will be kept on the site—and also pathways and landscaping connections.
There’s also the buried car park. You won’t look out of your window and see row after row of parked cars.
While previous reports have shared details about the project’s cost and process and the current state of the land, Foster’s comments offer an interesting perspective from its designer. The project, which dates back publicly to Steve Jobs’ presentation to Cupertino’s city ouncil in early 2011, is expected to reach completion in 2016.
You can read the full Q&A with Norman Foster here.