Title: Apple goes RED….
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Apple has just announced a significant campaign to support World AIDS Day 2014 as part of its long-running (RED) program. The company will donate to the Global Fund to fight AIDS based on proceeds from its new Apps for (RED) section on the App Store, as well as a portion of online and retail sales made on Black Friday and Cyber Monday.
Apps for (RED) runs from November 24 through December 7 and consists of 25 apps with exclusive new content, in which all proceeds will go directly to the Global Fund to fight AIDS around the world. Participating apps include GarageBand, Star Walk, Threes, Angry Birds, Clash of Clans, FIFA 15, Clear, Cut The Rope 2 and several more.
Apple will also be providing customers with a (RED)-branded gift card on Black Friday based on the purchase of select products, and donating an undisclosed percentage of each sale. Just three days later, the iPhone maker will be donating an undisclosed portion of every sale made on Cyber Monday through its online and retail stores.
From Apple’s press release about the campaign:
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
Apple has added a new page to its website to accompany the charitable campaign.