Aussie Mac Zone – Episode 171

Show 171 – Dec 12, 2016

Run Sheet ~ Garth & Michael & Nick

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Our Aussie Apple Ramblings

Story 1

Nintendo’s ‘Super Mario Run’ for iPhone requires a persistent internet connection for play

Nintendo’s ‘Super Mario Run’ for iPhone requires a persistent internet connection for play

The awaited “Super Mario Run” will be available in a few days, but the game’s designer notes that for both “security” and gameplay reasons, the game requires a persistent internet connection to play that will consume 75 MB per hour or less on wireless.


Story 2

A decade later, ad team behind iconic ‘Get a Mac’ campaign recounts development & production

Stars John Hodgman, Justin Long and the ad team responsible for Apple’s ‘Mac vs. PC’ campaign —launched in conjunction with the Intel Mac —recently got together and talked about the evolution of the concept, other celebrity ad campaigns proposed and scuttled, and the difficulties of working with perfectionist Steve Jobs.

To mark the 10-year anniversary, Campaign US asked members of the creative team, the production crew, and the actors to share the untold stories of how the iconic campaign that ran until 2009 came to life.

Discussions about the Mac vs. PC campaign began with a Steve Jobs edict handed down in September 2005. No deadline, and few details were provided to TBWA\Chiat\Day, other than the fact that the new Intel Mac line needed a powerful ad campaign to back it.

“Do you really want to pound your competitor to the ground and look like the bully,” said campaign Executive Producer Mike Refuerzo. “Thankfully at that point we were the underdog, so we could be a little more hard-hitting.”

The team shot 323 spots over three years just to get the 66 that made it on air.



Story 3

Tim Cook to Attend Donald Trump’s Tech Summit on Wednesday

Apple CEO Tim Cook is among a small group of tech leaders who plan to attend President-elect Donald Trump’s reported tech summit at Trump Tower in Manhattan on Wednesday, according to Recode.

Other attendees will allegedly include the CEOs of Google parent company Alphabet, Microsoft, Cisco, IBM, Intel, and Oracle. Amazon CEO Jeff Bezos was also invited, and he is likely to attend, the report noted.

There could be a few other attendees, as invites reportedly continued to be sent by Trump’s chief of staff Reince Priebus, son-in-law Jared Kushner, and presidential transition team adviser and tech investor Peter Thiel late into the week.

A handful of tech leaders have reportedly declined the invitation, as the report noted some of the technology companies and executives disagree with Trump on a myriad of key issues, ranging from encryption to immigration reform.


Story 4


AirPods Delay Attributed to Apple Ensuring Both Earpieces Receive Audio at Same Time

A person familiar with the development of the AirPod said the trouble appears to stem from Apple’s effort to chart a new path for wireless headphones. In most other wireless headphones, only one earpiece receives a signal from the phone via wireless Bluetooth technology; it then transmits the signal to the other earpiece.

Apple has said AirPod earpieces each receive independent signals from an iPhone, Mac or other Apple device. But Apple must ensure that both earpieces receive audio at the same time to avoid distortion, the person familiar with their development said. That person said Apple also must resolve what happens when a user loses one of the earpieces or the battery dies.


Story 5

Apple’s U.S. iPhone sales grow to highest level in nearly two years as Samsung falters

In some good news for Apple, MacDailyNews reports “Research firm Kantar says that [sales of] iOS phones rose to a level that equated to a 40.5-percent market share in the three months ending in October,” Ed Oswald reports for Digital Trends. “This was its highest share of the market since the quarter ending January 2015, and up nearly seven points year over year. The iPhone 7 was the top-selling phone, commanding a 10.6-percent share.”

“Another key finding was that Android appears to be struggling in the U.S., seeing a 5.6-percent market share drop,” Oswald reports. “The platform in general has seen a market share slip every year since 2012. One potential reason for the decline could be the end of phone subsidies. Traditionally, Android phones were more heavily subsidized than their iPhone counterparts, putting Apple’s devices at a premium.”

“Another reason could be Apple’s change in strategy generally over the same period to expand its line, either by merely continuing to manufacture older models or by introducing budget versions like the 5C and iPhone SE at cheaper prices,” Oswald reports. “Either way, it’s good news for Apple. Even more good news is that Kantar believes the loss of the traditional headphone jack is all but a non-issue for consumers as it hasn’t had a huge effect on sales overall.”


Story 6


A lot of the details are kind of high-level, but perhaps the most interesting part of this is that Apple will now be able to publish and share its AI research. For a company that tends to be as close-mouthed as Apple, that’s a big coup, and I suspect it’s in no small part by the widespread perception that the company is behind Google in this arena. (The article also mentions that Apple says its photo-processing algorithm can run through twice as many images as Google’s.)

Just another sign that the Apple of 2016 definitely isn’t the Apple of 2006.

Also as MacOSKen pointed out, the type of people that are leaders in this field, generally coming from a research background, like to publish.


Story 7

Apple activates Calendar spam reporting feature

Apple on Sunday instituted a new junk content reporting feature on its web portal, the first step in what appears to be an activation of countermeasures against iCloud Calendar spam invites users began to receive in volume last month.

As seen in the image above, iCloud users are now able to report Calendar invites from unknown senders as “junk” by clicking on a hyperlink in the web interface. The provision to mark an invitation as spam, which appears inline with accept, decline and “maybe” options, is currently limited to, though a similar feature could make its way to dedicated iOS and macOS Calendar apps in the near future.

With junk reporting now in play, Apple is presumably creating a database of nefarious users who will be monitored and, if necessary, blocked from sending mass spam invites to other customers.



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Garth’s & Michael’s Gift List

<$10 iPhone screen protector or silicon case

<$10 iPhone Screen Protector – stops scratches when in your pocket

<$50 ($45) Apple EarPods

<$50 Any USB-C Cables from Apple – while their on special

<$100 ($90) Sena Antorini Case for iPhone

<$100 ($70) Native Union Jump Cable + Battery 800mAh (30% more Battery Time)

<$500 ($475) Yamaha HS5 5″ Active Studio Monitors (Pair)

<$500 ($229) Apple AirPods – they will get here I’m sure

<$1500 ($1379) iPhone 7, Jet Black, 256GB

<$1500 ($999) 9.7 inch 128GB iPad Pro

<$2500 (2199) MacBook Pro 13” escape 2.0GHz dual-core Intel Core i5 processor, Turbo Boost up to 3.1GHz, 8GB 1866MHz memory, 256GB PCIe-based SSD1

<$2500 ($1419) Jet Black 128GB iPhone 7 Plus

<$5000 ($4439) MacBook Pro 13” 3.3GHz dual-core Intel Core i7 processor, Turbo Boost up to 3.6GHz, 16GB 2133MHz memory, 1TB SSD

<$5000 ($3499) MacBook Pro 13” 3.3GHz dual-core Intel Core i7 processor, Turbo Boost up to 3.6GHz, 16GB 2133MHz memory, 256GB SSD


Other things we have bought this year

Michael,  White Mini Smart Wifi Plug Remote Control Socket Power Supply

Michael, TPU Docking Stand Holder Charging Cradle for Apple Watch iWatch 38mm 42mm

Garth, Rode NT1 1″ Cardioid Condenser Microphone w/ SMR Shock Mount

Garth, Focusrite Scarlett 2i4 USB Audio Interface

Garth, Apple Watch Series 2 Nike


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