Aussie Mac Zone ~ Episode 291

Show 291 – July 01, 2019

Run Sheet ~ Zarn & Michael

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Our Aussie Apple Ramblings

Story 1

Jony Ive leaving Apple signals the end of Steve Jobs era

CNet reports ~ From Apple TV Plus to its chief designer moving on, the iPhone maker is becoming a different company.

When Steve Jobs stepped down as Apple’s CEO in August 2011, people said it was the end of an era. The departure of Apple design chief Jony Ive, announced Thursday, is the latest sign of the new Apple.

For the past couple of decades, Apple has gone through one of the most dramatic resurgences in history. Its tale of dramatic rise under co-founder Jobs, its decline and near death after his ouster, and then its rebirth are the stuff of Silicon Valley legend.

Throughout that time, two names in particular have been credited with driving that success: Jobs, who returned to lead Apple again in 1997, and his right-hand man, Ive, whose design ethos has fuelled a generation of sleek, minimalist products like the iPhone.

Ive and Jobs were close friends, bonding over frequent lunches and a similar sensibility for design. “We on the first meeting, in a quite shocking way, really did click,” Ive said in a rare interview in 2017. “We just established an immediate understanding.” That partnership helped turn Apple from near bankruptcy into a behemoth of industry, even before Jobs passed away in 2011.

The departure of Ive, whose soft, British voice introduced Apple hardware in countless sizzle reels, is the latest sign of major shifts within Apple. The company grew to become one of the world’s most profitable and highly valued companies, worth nearly $1 trillion, on the back of the iPhone. But sales of the device have begun to decline, and though anyone would love to have Apple’s problems — a mere $58 billion in sales and $11.5 billion in profits, counted in the quarter ended March 30 — it appears the age when hardware ruled everything has passed.

Also Jeff Williams adds new design responsibilities to his portfolio and Sabih Kahn is name SVP of Operations

https://www.cnet.com/news/jony-ive-leaving-apple-signals-the-end-of-steve-jobs-era/

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Story 2

Apple reportedly vows improvements to News+ after lacklustre start

Engadget is reporting ~ Apple’s News+ service might be in line for a shakeup not long after its debut. Business Insider sources claim that publishers’ revenue from News+ is well below what Apple was projecting (ten times what Texture was generating), and that it’s promising improvements to the experience for both readers and publishers. It’s hoping to make News+ “more intuitive,” for instance, and that could include clearer labels for paid articles. Right now, you typically have to look for a small “News+” icon next to headlines on articles that otherwise look like their free counterparts.

It’s not clear just how Apple would address publisher issues. However, they’ve expressed desires to both encourage longer reading sessions (since the publishers are paid based on time spent) and simplifying the conversion of magazines to Apple’s format.

We’ve asked Apple for comment.

The service has faced challenges from the get-go, if you believe rumours. The company didn’t reach deals with major news publishers like the New York Times and Washington Post, reportedly due to concerns about the revenue split and a loss of control. And while the app to use it now ships with millions of devices, it’s iOS- and Mac-only — unlike Apple Music, there’s no Android or Windows clients. As such, it’s a tough sell if you aren’t both an Apple devotee and an avid magazine reader. The proposed interface and publisher changes won’t address those questions, but they could represent an important step.

https://www.engadget.com/2019/06/29/apple-to-improve-news-plus/

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Story 3

Bondi Apple Store upgrade features floor-to-ceiling green walls

9TO5Mac reports Apple’s latest store upgrade brings the outdoors in like never before. June 29th marks the grand reopening of Apple Bondi, the seventh oldest Apple store in Australia and the sixth in the country to be modernised around a greater Today at Apple experience. As part of the upgrades, Apple has introduced a striking set of floor-to-ceiling green walls unlike any previously installed inside Apple Stores across the world.

Apple Bondi closed temporarily in late March for upgrades that we expected to include a video wall, Forum seating for community sessions, and new fixtures throughout. While Apple took a more modest approach and held onto classic graphic panels and feature bays for accessory display over modern Avenue display shelving, larger changes arrived in the rear section of the store.

For locals, the upgrade will be all about expanded Today at Apple offerings. Apple Bondi’s video wall and Forum are only the second in the greater Sydney area. Few in Australia have had the opportunity to participate in the full Today at Apple experience. But for those familiar with sessions and Apple retail architecture, the highlight of the renovation is a vertical garden containing 7,000 plants that carpet two sides of the Forum. These green walls stretch over 30 feet and are watered by a custom irrigation system. Plants in need of the most sunlight are positioned near the store’s skylight and can be individually removed and replaced.

Just like to point out that the walls have replaced the trees that were spread around that end prior to the re-modelling.

https://9to5mac.com/2019/06/28/apple-store-bondi-reopening-green-wall-photos/

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Story 4

Apple TV+ focusing on quality over quantity, says Eddy Cue

Apple TV+, launching this fall, will emphasise a small but high-quality lineup, said Apple’s software and services VP Eddy Cue in a recent interview.

The company is working on “creating the best” content rather than “creating the most,” Cue told The Times this week. He nevertheless acknowledged that Netflix has succeeded with a non-stop flow of new content, such that viewers can even complain about the barrage making it hard to choose.

“Their motto is to create a lot of content so there’s always something for you to watch, and it’s working really well,” Cue remarked. “There’s nothing wrong with that model, but it’s not our model.”

https://appleinsider.com/articles/19/06/29/apple-tv-focusing-on-quality-over-quantity-says-eddy-cue

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Story 5

Australia’s Women’s Cricket Team uses Apple Watch to improve player performance

Ahead of this year’s Ashes series in the UK, the Australian Women’s Cricket Team has been using Apple Watch and a powerful activity monitoring app from the Australian Institute of Sport to optimise team training, reduce injury risk and enhance performance.

Through wearing Apple Watch and interacting with the app, the team tracks and shares their all-day activity, enabling coaches to monitor and modify the team’s workload based on key metrics including training load, heart rate, mood and sleep data. This real-time dashboard gives performance staff an insight into the team’s workload and training capacity, and the ability to make meaningful modifications to improve a player’s prospects, even from afar during periods where players are travelling.

“Apple Watch delivers highly accurate and instantaneous data, which has helped us overcome previous challenges where player data reached us too late to be leveraged. Now we can analyse player data in real time and put interventions in place to manage player fatigue and mitigate the risk of injury,” said Cricket Australia’s David Bailey, performance coach. “Since the team has worn Apple Watch and shared activity, we’ve seen players become more accountable and engaged in the training process, more motivated by the data, and have more fun along the way.”

The Australian Institute of Sport developed the app to equip professional teams with a comprehensive athlete management tool that gives players and coaches powerful data to make better decisions. The app measures training load and player fatigue to ensure players do not overtrain and run the risk of injury.

“We’ve always known that speed, breadth and accuracy would be critical if data was going to make a difference to a team’s performance,”  said Australian Institute of Sport’s Ian Morrow, applied technology and innovation project manager. “We also knew we could get performance benefits by having athletes obsessed with their data, and Apple Watch has helped us do this. The ability for the AIS to utilise the powerful sensors within Apple Watch gave us an opportunity to deliver on our ambition to innovate within performance management and create something literally game changing.”

https://www.apple.com/au/newsroom/2019/06/australias-womens-cricket-team-uses-apple-watch-to-improve-player-performance/

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Story 6

A great Apple site based on Businesses use of Apple products

Using videos to show various success stories

Some of the examples are Retail selling, building industry, Queensland Police, Finance

https://www.apple.com/au/business/success-stories/

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Story 7

Apple finds issue w/ logic board in some 2018 MacBook Airs, offers free repair

Apple has confirmed in an internal document to repair staff that it’s identified an issue with the main logic board in what it says is a “very small number” of MacBook Air models.

Apple’s memo to repair staff notes that it has identified “an issue” with the main logic board specifically in Retina, 13-inch, 2018 MacBook Air models with certain serial numbers. Apple will be emailing customers with machines with the serial numbers they’ve identified as being affected, otherwise customers can take their machine to Apple Stores or authorised repair staff to have their devices checked out.

Apple’s documents list symptoms as issues with “power,” but do not elaborate on what problems users are experiencing exactly. A quick search online for problems with the 2018 MacBook Air logic board shows reports back to when the device first launched with some users’ machines not able to power on at all.

https://9to5mac.com/2019/06/30/macbook-air-logic-board-issue-power-apple/

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