Show 382 – May 19, 2021
Run Sheet ~ Zarn & Michael
Our Aussie Apple Ramblings
Story 1 ~
MS Apple Says App Store Checks Prevented $1.5 Billion In Fraud During 2020
HotHardware reports ~ While the Epic Games trial rages on in the background, it seems Apple may be trying to deflect blame or guilt. Yesterday, the Cupertino-based company announced that the App Store stopped “more than $1.5 billion in potentially fraudulent transactions in 2020.” Perhaps this is just a coincidence, or it is a good way to make Apple look high and mighty.
The Apple blog post opens with the claim that the company “helps keep the App Store a safe and trusted place for users to discover apps by detecting and taking action against fraudulent developers and users.” This action purportedly takes quite a bit of legwork behind the scenes, but they managed to protect customers from more than $1.5 billion in potentially fraudulent transactions. Furthermore, Apple reports having kept “nearly a million risky and vulnerable new apps out of their hands.”
This level of protection is achieved by several layers, including the “App Review team,” which is described as an “essential line of defence.” They review every app and update while assisting app developers in getting their software onto the App Store. Interestingly, they specifically mention that the App Review team sometimes catches bait and switch apps, which change how the app works after review to evade guidelines.
Story 2 ~
ZK While we are on the subject. App Store review process has over 500 human experts; less than 1% of rejections are appealed
9TO5Mac reports ~ As the Epic Games v. Apple court case goes forward, we have been learning more details about internal discussions within each company about their business models and more. With the testimony of Trystan Kosmynka, one of the heads of the App Store, more information about the App Store review process has been revealed.
In a new document filed with the trial, Kosmynka detailed that about 5 million apps are submitted to the App Store every year and that the app rejection rate is less than 40%. In 2019, 4,808,685 apps were submitted for the App Store review process, and 36% of them — or 1,747,278 — were rejected.
According to Kosmynka, of these rejected apps, about 215,000 infringed Apple’s privacy guidelines in some way. Each app submitted to the App Store first goes through static and dynamic analysis to detect whether the app violates any App Store rules or uses private APIs. There’s also a step in the process to check if the app is similar to another one available in the App Store in order to avoid scams or copycats.
Then there’s the human review process, which has over 500 people working to review about 100,000 apps every week. As shown in the images below, they have access to multiple Apple devices to test the apps.
Story 3 ~
MS Apple, Google Privacy Shift Helps Ad Firms Recover from Pandemic
Bloomberg reports ~ Moves by Apple Inc. and Google that make it harder for brands to track billions of consumers are creating a money-making opportunity for advertising companies that were hit hard by the pandemic.
Google is phasing out third-party online tracking cookies and Apple is requiring app owners to ask for explicit permission to track users across other companies’ apps. The changes make it harder for companies to follow our every move online, so marketers are devising new ways for brands to find out what consumers are doing and pitch products to them.
It won’t threaten the tech giants’ status as gatekeepers to billions of consumers, a role that’s only growing as more economic activity shifts online. Yet it’s an opportunity for ad agency groups such as WPP Plc, Omnicom Group Inc. and Publicis Groupe SA to reassert their relevance.
Caraway Home Inc., an online seller of kitchenware, expects the privacy changes will increase the cost of finding new customers on Facebook, and decrease the effectiveness of its targeting.
A month ago, Caraway signed a deal with marketing tech firm Impact Tech Inc. to connect with bloggers and Instagram influencers. Impact’s platform will show Caraway how many sales it achieves when its products get a mention, and the kind of content that’s most effective — for example, whether an interior design blog drives more revenue than a blog focused on motherhood.
“As customer acquisition on Facebook gets more expensive as these changes roll out, this is set up to be one of the most powerful channels going forward,” said Josh Knopman, Caraway’s director of growth.
Some in the industry say the changes will force companies to shift the way they engage with customers. For Cory Munchbach, chief operating officer at first-party data firm BlueConic Inc. it’s going to require a “fundamental rethink” by brands and publishers.
“This should be good for ad agencies,” said Matthew Bloxham, an analyst at Bloomberg Intelligence. “The heightened business complexity means their services are in greater demand from clients, and I think most of the agencies are seeing that.”
#1 ~ MS
Trying is back this Friday
The English series about a couple trying to adopt is great! And is back Friday.
#2 ~ MS
The Mosquito Coast
My wife and I started watching the AppleTV+ series this week. No spoilers, it is interesting and we are looking forward to watching the rest.
Also rented a movie on the weekend on AppleTV named The Art of Racing in the Rain. An excellent movie that gives great insight into the motorsport side of the movie BUT is not really about car racing! And the story is told by a dog. We thoroughly recommend The Art of Racing in the Rain.
Story 4 ~
ZK How to play PC games on Mac, iPhone, or iPad with Nvidia GeForce Now
9TO5Mac reports ~ Apple products aren’t normally known for being amazing gaming consoles, but Nvidia wants to change that. GeForce NOW is its cloud-based gaming service, which instantly transforms your Mac, iPhone, or iPad into the gaming rig you’ve always dreamed of it being.
How it Works
Through GeForce Now, you’re able to play your existing library from popular stores like Steam, Uplay, Epic Games, and GOG, so there’s no need to repurchase games you already own. And you’ve got access to over 800 of the top PC games and over 80 free-to-play titles, all of which can be accessed from your iPhone, iPad, or your Mac.
M1 Mac Compatibility
The new M1 Macs are welcome to the gaming party. With GeForce Now, you’re getting the best of both worlds: a best-in-class Mac experience with Gaming PC-like performance.
The Benefits of Cloud Gaming
Downloading massive game updates can be frustrating when you want to just jump in and play. However, GeForce NOW is in the cloud, meaning both the service features and the games are being updated behind the scenes real-time, eliminating those pesky delays. With game saves also in the cloud, you can start a game at home, then pick up where you left off on another device on the go.
To set this up, you need to go to the GeForce Now website. Then, all that’s required is for you to create or sign in to your profile and log in to your game provider of choice for your selected title. Once you’ve found a session, you can log on and start playing that title.
I’m able to easily stream AAA titles on my iPad with performance and quality that otherwise wouldn’t be achievable. GeForce Now runs really well on my iPhone and Mac, and the fact that it’s this easy to run these titles on your smartphone is awesome. The cloud-cross compatibility aspect of this service makes the deal even better, considering you can start playing a game at home on your Mac, then pick up right where you left off on your iPhone when you leave the house.
Story 5 ~
MS iF WORLD DESIGN AWARDS
Congratulations to Australian Company Orbitkey for picking up 2 Awards at this years iF World Design Awards.
The company had previously won an award for their Key Organiser and now their Desk Mat and Orbitkey Nest have won these prestigious awards.
Orbitkey make items for techies and it is great to see that they are being recognised globally.
Story 6 ~
MS Apple Music announces Spatial Audio with Dolby Atmos; will bring Lossless Audio to entire catalog
The next generation of sound on Apple Music is coming to subscribers June 2021 at no additional cost
Apple on the 17th announced Apple Music is bringing industry-leading sound quality to subscribers with the addition of Spatial Audio with support for Dolby Atmos.
Spatial Audio gives artists the opportunity to create immersive audio experiences for their fans with true multidimensional sound and clarity. Apple Music subscribers will also be able to listen to more than 75 million songs in Lossless Audio — the way the artists created them in the studio. These new features will be available for Apple Music subscribers starting next month at no additional cost.
“Apple Music is making its biggest advancement ever in sound quality,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Listening to a song in Dolby Atmos is like magic. The music comes from all around you and sounds incredible.
Now we are bringing this truly innovative and immersive experience to our listeners with music from their favourite artists like J Balvin, Gustavo Dudamel, Ariana Grande, Maroon 5, Kacey Musgraves, The Weeknd, and so many more. Subscribers will also be able to listen to their music in the highest audio quality with Lossless Audio. Apple Music as we know it is about to change forever.”
Spatial Audio with Support for Dolby Atmos
Apple is bringing Spatial Audio with support for Dolby Atmos to Apple Music. Dolby Atmos is a revolutionary, immersive audio experience that enables artists to mix music so the sound comes from all around and from above. By default, Apple Music will automatically play Dolby Atmos tracks on all AirPods and Beats headphones with an H1 or W1 chip, as well as the built-in speakers in the latest versions of iPhone, iPad, and Mac. Apple Music will be adding new Dolby Atmos tracks constantly and will be curating a special set of Dolby Atmos playlists to help listeners find the music they love. In addition, albums that are available in Dolby Atmos will have a badge on the detail page for easy discovery.
At launch, subscribers can enjoy thousands of songs in Spatial Audio from some of the world’s biggest artists and music across all genres, including hip-hop, country, Latin, pop, and classical. Apple Music is working with artists and labels to add new releases and the best catalog tracks, as more artists begin to create music specifically for the Spatial Audio experience. Together, Apple Music and Dolby are making it easy for musicians, producers, and mix engineers to create songs in Dolby Atmos. Initiatives include doubling the number of Dolby-enabled studios in major markets, offering educational programs, and providing resources to independent artists.
“Today marks the introduction of Dolby Atmos on Apple Music — a new music experience that is transforming how music is created by artists and enjoyed by their fans,” said Kevin Yeaman, Dolby Laboratories’ president and CEO. “We are working with Apple Music to make Dolby Atmos widely available to all musicians and anyone who loves music.”
How To ~
MS iMessage Not Working on Mac? Here’s the Quick Fix
iPhone Life helps us ~ iMessage needs to be enabled to work on a Mac. If you experience iMessages not sending or iMessage not syncing on your Mac, here’s how to troubleshoot!
iMessages can be sent between Apple users in the Messages App and have many cool nifty effects and features. Although it is primarily a phone app, it can be used on your Apple Watch, iPad, iPod touch, and MacBook. We will give you tips on how to sync messages from your iPhone to your Mac, as well as iMessage troubleshooting tips!
How to Make iMessage on Your Mac Work with Android Phones
It may be the case that iMessage on your Mac doesn’t see Android phones. This happened to me; I was able to message other iPhone users, but all my messages to Android phones received an error message.
- 1.Open Settings on your iPhone.
- 2.Tap Messages.
- 3.Tap Text Message Forwarding.
- 4.Toggle the devices you want to send and receive messages from.
If this still doesn’t work, make sure to go into your Messages settings on your iPhone and select Send & Receive. Make certain both your phone number and email address have a checkmark. This should do the trick.
How to Sync iMessage to Mac
Once you enable iMessage on your Mac, you need to make sure that everything is syncing properly. The most common answer to “Why is my iMessage not working?” is that there’s an issue with syncing.
- 1.Open Messages on your Mac. If it isn’t in your dock, you can find it in the Applications list in your Finder.
- 2.Click Messages in the menu bar.
- 3.Open Preferences.
- 4.Click on iMessage.
- 5.Click the box to Enable Messages in iCloud.
- 6.Your changes will auto-save; you can close the window by pressing the red x.
Your messages should now sync automatically. If they don’t, you can always try opening Preferences and clicking Sync Now on the iMessage tab. If this doesn’t work, you could try signing out of Messages and signing back in.
iJustine Unboxed All Seven New iMacs
iJustine has unboxed all the new iMacs so you can see the colours side by side, and front and back.
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