Poll finds 60 million Americans are interested in Apple Watch already

“Apple Inc’s new smartwatch may be a tough sell, with 69 percent of Americans indicating they are not interested in buying the gadget, according to a Reuters/Ipsos poll,” Alexei Oreskovic reports for Reuters. “However, the survey also showed limited awareness of the watch. The poll was taken after Apple Chief Executive Tim Cook rolled out the product on Monday, and only about half of respondents said they had heard news of the timepiece in the last few days.”

“Also, in an encouraging sign for Apple, roughly 13 percent of survey respondents who did not own an iPhone said that they would consider buying one in order to buy an Apple Watch, which needs an iPhone to work fully,” Oreskovic reports. “Ipsos surveyed 1,245 Americans online between March 9 and March 13. The data was weighted to reflect the U.S. population and has a credibility interval of plus or minus 3.2 percentage points.”

“One-quarter of respondents said they were interested in purchasing the Apple Watch,” Oreskovic reports. “Some 46 percent of respondents said that the Apple Watch had a ‘cool factor.’ But only 29 percent said they were more interested in purchasing an Apple Watch than another brand of smartwatch.”

Reports MacDailyNews

Leave a Reply

Your email address will not be published. Required fields are marked *