Sept 9 Event – wow ~ updated

Tim Cook welcomes everybody, including lots of staff.

No time for updates, lots to announce.


Apple Watch

Siri, Apple Pay, Activity – closing those rings is a life changer.


Jeff Williams

Watch OS2 ~ available September 16

3rd Party Complications, adding Transit to Maps, Watch Faces.

10,00 watch apps on the App Store

Facebook Messenger coming to Watch

iTranslate, GoPro controller, AIRSTRIP (HealthCare app for doctors – HIPPA Compliant)

Hemes Branded coming in November

New Models and New Bands

Gold & Rose Gold Anodised

Product RED Band, New Leather Bands, New Colours in the Fluro Range



TC ” The biggest news in iPad since the iPad ”

iPad Pro ~ most powerful and capable iPad ever


Phil Schiller

Why bigger display, full sized software keyboard

12.9″ Diagonal ~ 5.6 million Pixels ( more than 15″ MBP Retina )

Movies, TV, Gaming more immersive

A9X – 1.8 X faster than the A8X  ~  22x faster than original iPad, Graphics 360x faster

Faster than 80% than PCs shipped in last 12 months

10 Hours Battery Life

4 Speaker System – auto balanced

6.9mm thin ~ basically same weight as original iPad

Smart Keyboard ~ woven material, ” Smart Connector ”

Pencil ~ pressure and tilt sensitivity, charges through Lightening port

Microsoft ~ demo Office in split screen mode and Pencil

Adobe ~ demo Comp, Photoshop Fix (new app), Sketch (Shipping in October)

3D for Medical ~ Health care, anatomy app

Silver, Gold, Space Grey – US$799 – US$1049 – available November

Pencil US$99, Smart keyboard US$160

iPad mini 4 is now the base model



TC ” TV experience hasn’t changed since the beginning ”

” The future of TV is apps ”

” 60% of pay TV is viewed through apps ”

New Siri, New Controller, Gaming


Eddie Cue

Remote – glass touch surface, microphone,

Screens resigned to focus on content

Demo – New Screen Savers, Voice Control, Turns on captions,

tvOS – for creating apps

Demo of apps – 1st an Aussie Gaming Company – Crossy Road, use iDevice as a 2nd controller, 2nd another game Beats Sports, 3rd a shopping app Gilt, 4th

10mm thicker

32Gb US$149 64Gb US$199

tvOS available today for developers

Available Late October

no mention about HomeKit




TC ” growing in Leaps and Bounds – growing 3 1/2 times the industry ”

” iPhone 6 the most popular iPhones ever ”

6S and 6sPlus

The Rose Gold is very Pink

” The only thing that’s changed is everything ”

” The most advanced Phones in the World ”


Phil Schiller

New aluminium alloy, new glass, new Multi-Touch ~ 3D Touch


Craig Federighi

demo 3D Touch, no more need to double tap,

A9, faster BUT more efficient 70% faster, Graphics 90%


demo 3D Touch Pixel Toys – change weapon just by pressing harder – never done before


M9 coprocessor built into A9

2nd generation Touch ID sensor

12MP iSight Camera, auto focus faster, better colour, better panno’s, 4K video (8 million pixels per frame)

5MP FaceTime Camera

uses display as a flash for FaceTime


LivePhotos auto captures 1.5 sec before and after picture ~ AMAZING


LTE Advanced, faster WiFi

New Android app on Play-store

New covers, leather & silicon



Same pricing 6s 16Gb A$1079 and 6s Plus 16Gb A$1229

5S is now base model

iPhone upgrade program, starting in US – includes AppleCare


Pre-order Sat

Available 2 weeks in Australia


iOS 9 available September 16

iCloud 50Gb US0.99 / month


TC – gets Apple employees to stand up ” I’m applauding you ”


Live Closing Music by One Republic


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